"Knowing what counts" marks a shift in positioning PostFinance from being seen as a postal bank to a modern, digitally savvy financial partner for everyday life. The campaign rebrands the bank to focus on emotional, individual customer needs rather than just money.

I contributed to the creative development of PostFinance’s “Knowing what counts” campaign, supporting concept development, visual research, treatment design, and director placement, helping secure the pitch win. The campaign is built around financial confidence, positioning PostFinance as a grounded, trustworthy choice in a landscape of complex crypto trends and confusing banking jargon.

HYUNDAI, 

"RUN TO PROGRESS."

Hyundai believes that progress is a mindset. It's about pushing boundaries, overcoming challenges, and never giving up. "Run to progress" explores progress as lived effort rather than abstract innovation. The film frames the act of running as a shared journey toward a better, more forward-looking and innovative future.

I contributed to the creative development of Hyundai’s "Run to progress" campaign, supporting concept development, research and treatment design, securing the pitch win. The film reframes progress as collective movement and endurance, aligning Hyundai’s innovation narrative with a human, embodied sense of forward motion.

PENNY, 

"WONDERFUL WORLD."

“Wonderful World" is a Christmas campaign by Penny designed as a "heartfelt thank-you" to the community behind the Förderpenny charity initiative. Moving away from traditional advertising, the film embraces authentic storytelling featuring real community groups such as scouts and inclusive dance classes, all accompanied by Louis Armstrong's classic, "What a Wonderful World."

I played a multifaceted role in bringing this vision to life, contributing to the concept development, mood research, and treatment design that defined the campaign's visual direction. I was also active on set to independently shoot and edit a commissioned behind the scenes film, capturing the production's journey first-hand.

PROSPAN, 

"GLORIA."

The Prospan "Gloria" Campaign is a high-end cinematic project created to celebrate the 75th anniversary of the world’s leading herbal cough medicine. It shifts the brand’s focus from functional benefits to a deeply emotional, historical narrative.

Set in 1949, the campaign tells the true story of Prospan’s creation: pharmacist Dr. Karl Engelhard, determined to save his daughter Gloria from a life-threatening case of whooping cough, developed the unique ivy extract EA 575. This breakthrough transforms Prospan from a mere pharmacy product into a lasting symbol of love, care, and innovation. 

For this project, I collaborated with the film director in the early concept phase, conducting research and crafting the treatment to define the campaign’s tone and visual direction, helping secure the pitch.

DZ BANK, 

"FUTURE / STRONG."

The "FUTURE | STRONG" film series is a global brand campaign for DZ Bank that explores how local cultural identity and regional expertise drive international financial success. Shot in New York, Hong Kong, Singapore, and London, each film features a branch manager or executive providing a personal perspective on their city’s role in the global market.

I played a key role in the creative development, visual research, and treatment design that secured multiple pitch wins with the client. Beyond the development phase, I established a strong client relationship by being on-site for the global shoots, serving as 2nd Unit for one film and shooting and editing the behind the scenes for another film.

BVR, 

"VR UNITED."

VR United is a lifestyle-driven branding campaign by Germany’s Volksbanken Raiffeisenbanken designed to modernize its image and capture a younger audience. By moving away from traditional financial imagery, the campaign utilizes a streetwear and retro aesthetic to position the bank as a cultural "supporter" rather than just a utility.

I collaborated on concept development through mood research and by crafting a creative treatment  that successfully secured the pitch win. On set, I directed and edited a commissioned BTS film. During this end-to-end involvement, from the initial winning concept to capturing the production process, I guaranteed a seamless, cohesive visual direction that brought the VR United identity to life.